Brands that look right
and work right.

I sit between brand and product, where most companies lose consistency.

Since March 2024 I've run Hapi Studio, a multidisciplinary studio for digital-first clients. The work ranges from a bilingual clinic website built on Payload CMS to brand systems for telecom, venture and AI companies, and a video I directed that aired on Bloomberg TV and Amazon Prime.

Before that I was a product designer at Aleph (formerly Httpool), doing UX research and UI for advertising platforms and helping build the WiseBlue design system. I started as a junior graphic designer at Ceneje.si and hold a master's in Visual Communication & Design from UL ALUO.

Off the clock: jazz ballet and cabaret, gardening, video games, baking, and walks with my corgi, Toast.

• 01

  Brand identity

  Visual identity, art direction, typography and color systems, pitch decks and the guidelines that keep it all consistent.

• 02

  UX & product design

  Research and testing, wireframes, prototypes and responsive UI for websites, web apps and mobile.

• 03

  Design systems

  Component libraries, accessibility and developer handoff for products that need to scale.

• 04

  Motion, video & campaigns

  Video direction and editing, motion design, photography and performance ad creatives.